Who I am I?

I am a creative product designer dedicated to bringing fresh and innovative ideas through my design process. My specialty is on the visual design side of things. Still, I love the whole process from speaking to users and getting a deep understanding of what they need, then connecting the need to wireframing, prototyping, business needs, and marketing. I am very comfortable communicating with development teams, and I'm excited about building something people will love. If you share the same enthusiasm, let's chat.

What do I do?

I am a designer at heart. I love colours, fonts and ideating. I love being apart of the process from the very beginning. My design style is clean and clear. I believe in not overwhelming the user with too much information. I combine research, user flows, wireframes and prototyping to tell the product's story and build engaging solutions for the user. My goal for the user is to engage with the product and not have to "think about it." A happy user means that they will come back for more, which helps the business!

What am I passionate about?

To answer this question, I want to paint you a picture. I am sitting in my living room with my wife. She is a millennial, but when it comes to technology, she is impatient. I tell her about this fantastic new app that allows her to organize her closet of hundreds of shoes (please make this app someone). She downloads that app. What happens next? It could go two ways. She could look at the app, be totally overwhelmed and get irritated with me for wasting her time, or she can go through a well laid-out onboarding process that is easy. Creating that peace of mind, ease of use, and a good experience is what drives my passion. If I can do that for thousands of users like my wife, I'll be happy.

How do I give back?

I am very active in the UX community. I am apart of a few groups and help organize and host events. Here is a YouTube video of me hosting Maddy Beard, an Adobe Creative Resident. (Watch below)

I am in the UX Wizards, Vancouver Design Group, Design Buddies, Calgary UX and DesignX. I also volunteer for the Digital Alberta design team.

Outside of design, I volunteer at my local church as a musician and sometimes with the media.
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What is my superpower?

I would say problem-solving and being resourceful. I love to learn, so it's fun
to read about random stuff. But really, I want to be the Black Panther.

Where do I want to see my career take me in the future?

This is a loaded question. One thing you will learn about me is that I am very optimistic and a dreamer. My goal is to be a design leader and teach people how to get to where I am. I want to be an example for young black men and show them there is a different path. As a young black man, I did not have the opportunity until recently to find a mentor that is a black male design leader. I want to be the start of many black design leaders in the UX field. It's ambitious, yes, but if not me, then who? I want that responsibility.

And? What else?

I will list the other things I love:

My wife. She's cool.
Chillhop music.
Anime.
A hot summer afternoon with a drumstick in my hand (it could be the ice cream or it could be the instrument, I play drums too).
The latest technology. My house is decked out.
Photography.
Videography.
The Toronto Raptors. Yes, I bought a ring.
Did I mention design?

André Lindo

Product Designer